Project overview
Pizzeria is a small fast food/pizza chain in area of
pimpri-chinchwad and Pune region. Pizzeria strives to deliver healthy, specialty pizzas
, Breadsticks ,Fresh Deserts ,Drinks and Meaty-Kababs. They offer a wide spectrum of
competitive pricing.Pizzeria targets customers Who Prefer to eat from a place where it
is clearly mentioned it is veg/non-veg/Halal.
The
problem:
Clearinstructions if Pizza is
Pure Veg , Non-Veg or Halal is not clearly mentionedin Pupular Pizza Delivery
Apps.
The goal:
Design an app for Pizzeria that allows users to
easily Understand if Pizza is Pure Veg or Halal or not and deliver a wide range of
pizzas and halal kababs.
Understanding the user
Iconducted interviews and created empathy maps to
understand the users I’m designing for and their needs. A primary user group identified
through research was working adults who are Pure Veg who don’t eat meat at
all. This user group confirmed initial assumptions about Pizzeria customers, but
research also revealed that Pure Veg food finding is not the only problem India’s
Largest Minority muslims face similar problem with non-veg food not knowing it is halal
or not. Other user problems included obligations, interests, or challenges that
make it difficult to get groceries for cooking or go to restaurants
in-person.
Persona
Pain Points :
User Journey Map
:
Zia’s
user journey revealed how helpful it would be for
users to have access to
a dedicated Pizzeria app.
Competitive Audit
Low-fidelity
prototype
Using the completed
set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected
was building and ordering a pizza, so the prototype could be used in a usability
study.
Key Mockups
High-fidelity
prototype
The final
high-fidelity prototype presented cleaner user flows for building a pizza and checkout. It also
met user needs for a pickup or delivery option as well as more customization.
Accessibility
considerations
Takeaways
